MediaTek's reference chip seen to up eMCP shipment volume10 Sep 2012
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Avril Wu, TrendForce research manager, indicated that given that MediaTek is one of the market's leading smartphone chip providers, and considering the coming 2H12 shipping peak season, the total smartphone chips shipments for H2 is forecasted to be about 50 million units. Because of this, it is expected that reference chip design changes will bring momentum to eMCP market demand. As the eMCP products from Samsung and SK Hynix have become a part of MediaTek's approved vendor list, more and more venders will continue to push for eMCP production, suggesting that competition within the eMCP market will grow fiercer next year. In 2H13, the proportion of eMCP relative to general mobile memory chips is likely to grow by around 30 percent. Suppliers that can successfully use capacity and technology to integrate mobile and flash based memory chips will receive the greatest benefit, expressed the market research firm.
Unlike MCP, eMCP incorporates a controller that enables it to manage larger capacity flash memory more effectively and lessens the loading of the SoC. With regard to the design, on the other hand, using eMCP helps save a lot of hardware space, allowing smartphones to be thinner and casings to be enclosed more properly. Performance-wise, whereas MCP uses LPDDR1, eMCP can use either LPDDR1 or LPDDR2, which increases its processing speed by about 100 percent.
Although eMCP-priced at about $15-trumps MCP in terms of performance, the former chip's cost is about $3 higher than the cost of MCP with the MicroSD card. TrendForce believes that with the 3Q12 arrival of MediaTek's new chips, other manufacturers are set to begin increasing their eMCP production capacity. For the long term, it is not unlikely that eMCP will become more price-competitive, and may as a result replace MCP as the mainstream product in the chip market.
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