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Investment in augmented reality to hit $2.5B in 2018

08 Jul 2013

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According to the latest data from ABI Research, developer investment in augmented reality (AR) applications will approach $670 million this year. The annual amount is expected to exceed $2.5 billion in 2018, as AR becomes a more everyday part of mobile experiences, especially in the domain of retail and marketing. This application segment accounts for 68 per cent of the developer spend in 2013, with product enhancement and stand-alone apps contributing 22 per cent and 10 per cent of the total, respectively, added the market analytics firm.

The most imminent growth driver for AR is cloud computing. Senior analyst Aapo Markkanen at ABI Research said: "The cloud is a natural fit for AR developers, considering how big benefits cloud-based content libraries present for image recognition technologies. The leading SDKs, Qualcomm's Vuforia and Metaio, introduced cloud recognition capabilities last year, and it's exactly moves like those that will help bringing AR to the mainstream. Meanwhile, the cloud has always been at the core of Aurasma—HP's innovative visual browser that is starting to see traction also as a platform for third-party apps."

Going forward, ABI Research noted that AR will become a significant enabler for the Internet of Everything, and namely big-data analytics. This is an area where AR and data visualisations will have a close connection to the emergent wearable computing products.

Practice director Dan Shey at at ABI Research stated: "In a world where a countless number of physical objects and structures will be connected by sensors, AR can serve as a visualisation medium that will make the sensor data situational, bridged to the real-world surroundings. The consumer aspect is unsurprisingly making most of the headlines here, but we'd expect smart eyewear to initially make more waves in transforming the enterprise. Google Glass, like the smart-glass pioneer Vuzix, will find various use cases in verticals such as engineering, logistics and healthcare."




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