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IBM allots $100M to expand global design consultation model

31 Mar 2014

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Influence Analysis is an analytical approach that goes beyond basic social media influencer scoring to identify individuals who influence other consumers related to a specific topic. By knowing which consumers influence others' opinions of products and services, clients can optimise interactions in consumer communities down to the specific target topic. Combined with existing enterprise data, this capability allows clients to develop their own robust, customised influencer analysis that can be tuned based on specific business factors such as local location or language. This analysis can be used to help a company identify the best ambassador for their brand or hone in on the right targets for a viral marketing campaign, for example.

Customer Identity Resolution is a rules-based matching toolkit that helps enterprises build a broader understanding of who their customers are by connecting information across different data sources such as customer relationship management (CRM) records, social media accounts and other profile information. This is particularly useful for better understanding prospective customers that companies have little information on. After a company builds out comprehensive profiles of their customers, they can use analytics for business insights or conduct direct social marketing to existing customers on an opt-in basis.

These join an existing portfolio of data-driven capabilities including Life Event Detection, Behavioural Pricing and Psycholinguistic Analytics. Clients can choose these capabilities, or team with experts to co-create customer-centric, innovative experiences that are unique to their business and the needs of the customers.


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