Path: EDN Asia >> News Centre >> Automotive >> NXP takes on haptic feedback technology
Automotive Share print

NXP takes on haptic feedback technology

14 Apr 2014

Share this page with your friends

NXP Semiconductors announced its investment in Senseg, a company focusing on haptic feedback technology. The investment is part of NXP's drive to lead in new user interface technologies for mobile, consumer and automotive applications. Existing investors in Senseg also participated in this Series B round.

Mark Hamersma, General Manager Emerging Businesses at NXP explains: "Senseg has developed a very exciting solution to add touch sensations, such as feeling textures and contours, to standard touch screen displays. Most user interfaces today focus on our visual and hearing senses, and not on touch, so that is why we see this as a great new opportunity for growth. We see many high-value opportunities for this technology, not just in mobile, but also in automotive where drivers need to keep their eyes on the road."

Established in 2006, Senseg brings a new dimension to user experience (UX) design by making touch screens tactile. Senseg's patented electrostatic technology is completely software controllable and has no moving parts, which improves responsiveness, eliminates unwanted sound and minimises power use. Senseg's solution is scalable from small to large devices with no increase in manufacturing complexity—ideal for smartphone, tablet and automotive use cases.

NXP's investment will allow Senseg to develop a next-generation solution that will be small enough and inexpensive enough to penetrate the high-volume smartphone market, and subsequently other markets like portable gaming, navigation and in-vehicle controls.




Want to more of this to be delivered to you for FREE?

Subscribe to EDN Asia alerts and receive the latest design ideas and product news in your inbox.

Got to make sure you're not a robot. Please enter the code displayed on the right.

Time to activate your subscription - it's easy!

We have sent an activate request to your registerd e-email. Simply click on the link to activate your subscription.

We're doing this to protect your privacy and ensure you successfully receive your e-mail alerts.


Add New Comment
Visitor (To avoid code verification, simply login or register with us. It is fast and free!)
*Verify code:
Tech Impact

Regional Roundup
Control this smart glass with the blink of an eye
K-Glass 2 detects users' eye movements to point the cursor to recognise computer icons or objects in the Internet, and uses winks for commands. The researchers call this interface the "i-Mouse."

GlobalFoundries extends grants to Singapore students
ARM, Tencent Games team up to improve mobile gaming


News | Products | Design Features | Regional Roundup | Tech Impact