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AMD, Adobe partnership leverages OpenCL expertise

17 Sep 2013

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Advanced Micro Devices (AMD) and Adobe Systems have teamed up to enable video and film professionals to benefit from the compute capability of AMD APUs, Radeon graphics, and AMD FirePro professional graphics.

Adobe has also announced new features and efficient workflows for Adobe Premiere Pro CC, Adobe SpeedGrade CC, and Adobe Media Encoder CC. The developments take advantage of AMD App Acceleration via OpenCL and provide support for Blackmagic Design and Vision Research Phantom cameras.

Steve Belt, corporate vice president, Strategic Alliances & Platform Enablement at AMD said, "By working together using open standards, we are tapping AMD's impressive multi-core and parallel processing capacity to provide the accelerated performance needed to bring a new class of breakthrough software tools to Adobe Creative Cloud users. This makes it possible for pros to confidently tackle projects at every level, whether the final destination is a smartphone, 4K projection, or anything in between."

The announcement came on the heels of the developments revealed by the two companies at NAB 2013. At that time, the companies unveiled improved OpenCL support through the Adobe Mercury Playback Engine, which enables professionals to optimise their Adobe Premiere Pro CC workflows by providing the acceleration needed for real-time effects, colour grading, and multi-format and compositing support.

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