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Microlease sets up in Penang to meet local demand

17 Oct 2013

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Microlease has opened a new office in Penang, Malaysia in a bid to bolster its capability in meeting demands of local clients in the Asia-Pacific in terms of customer service, logistics, and technical support. The Penang facility will also support European clients operating in the region with a more integrated approach.

In the short-term, Microlease plans to boost its competitiveness by delivering its test and measurement equipment rental services to customers in various vertical sectors, from semiconductors to contract manufacturing and from aerospace and defence to telecoms.

The company is already actively promoting its brand in the region with the company logo featuring on the Marussia F1 Team's racing cars at the recent Singapore and Korean Grand Prix, and at a race in Japan. Microlease has a partnership with private equity company LDC, whose Hong Kong-based Asian operation provides Far East support to some of LDC's partner businesses.

The company is planning to expand its offering into asset management services and interest in this is already being shown by customers in the region. It also plans to eventually expand its geographic coverage of the Asia-Pacific region and increase the size of the local team based there.

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