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Fujitsu Semicon, Crank Software to simplify embedded dev't

10 Nov 2014

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Fujitsu Semiconductor America has teamed up with Crank Software to develop a novel design environment that eases and streamlines the process for developing 3D graphics. According to the companies, the Fujitsu IdeaBoxx is a fully self-contained, graphics-centric SDK that provides everything a user needs to create a complete graphical sub-system in a short time. Crank's Storyboard Suite, on the other hand, makes the development process simpler with its highly intuitive UI.

IdeaBoxx claims to cut the development timeline by incorporating all necessary hardware and software in an optimised bundle so users don't need to source anything. Every element in the IdeaBoxx has been designed and tested to work in a plug and play method that lets users focus completely on the creative elements of the design right out of the box.

"The principal concept behind IdeaBoxx is to provide a fast, easy-to-use and reliable real-world embedded environment that provides a view of how graphics would appear on the finished product," said Dan Landeck, Fujitsu Semiconductor America's director of product marketing.

One of the most difficult tasks in developing graphics for an embedded application is dealing with the complexities of the UI. Graphics designers have struggled continually with environments that require working in multiple stages, each with specific tools and skill sets, then attempting to synthesise these disparate operations into a finished environment. Artists who worked on desktops using Adobe Photoshop typically pass files to the coding engineers for integration into the embedded systems. Usually during the process the image or animation quality changes and the results differ from the original concept, an interactive process that is time-consuming and often disruptive. The result: missed deadlines and countless delays.

Crank Software's Storyboard Suite brings IdeaBoxx to fruition and certifies the concept of a "quickstart" environment that reflects true embedded system.

IdeaBoxx Jade (MB86R01) application development kit, with part number IB-JADE-01, is available for purchase at $499 via

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