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Intel taps Sheldon Cooper for 3D camera technology ads

26 Nov 2014  | Peter Clarke

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Trying to keep up with the competition, Intel has released the latest campaign for its RealSense 3D camera technology on YouTube. The advertisements feature The Big Bang Theory's Jim Parsons, who portrays the geek Sheldon Cooper on the comedy series.

The 3D camera is part of an initiative at Intel to move beyond the processor to apply its technology to human interface technologies. The camera can be used to drive gesture recognition systems and enhance voice recognition, the company has said.

The RealSense camera technology was announced by Intel at the Consumer Electronics Show in January 2014 with the news that it would be appearing in notebook and tablet computers from Acer, Asus, Dell, Fujitsu, HP, Lenovo and NEC at the beginning of the second half of 2014. However, it appears that the technology is being promoted late in the year as an enticement for Christmas season purchases.

RealSense is based on a conventional twin sensor—RGB and infrared—with the IR sensor used to capture depth information. Intel said in January that first Intel RealSense 3D camera features a depth sensor and a 1080p colour image sensor.

This can be used to detect finger movements, facial features for understanding movement and emotions. It can understand foregrounds and backgrounds to allow interactive augmented reality and scan items in three dimensions.

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