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Can wearables cut health insurance premiums?

17 Feb 2015  | Julien Happich

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"Eight out of 10 people will be affected by back pain at some point during their lives," highlighted Colombo, citing this health issue as the number one cause of disability worldwide ($200 billion in lost wages and productivity), and one of the most expensive ones to treat.

"We got very good reviews, because we truly bring a solution to low back pain problems, and it is not just fun but also medically proven and certified."

For Colombo too, in the medical sector, the biggest issue is the prescription habits and reimbursement.

"Patients are used to do what the doctors tell them," he said. "If the doctors prescribe them even the most expensive treatments, if the insurances reimburse them, then the patients will go for that. They always favour the treatments that they know will be reimbursed."

"In sports, people pay out of their own pocket, but in health, people expect someone to pay for them, either the healthcare or the insurance," Colombo concluded.

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