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9 key issues affecting mobile design

17 Mar 2015  | Jennifer Baljko

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Expect more digital disruption with a physical twist

Digital disruption

"We have gotten used to digital disruption at voracious speeds," Curtis said. The next phase of this will be hinged to the idea that more physical actions will become data-driven services.

Sensors overlaid with software will help increase acuity and reach within the physical world, according to Fjord. And, better understanding of cognitive activity will drive development of services that are both responsive to consumer needs while also predicting those needs, Fjord notes in its report.

While this is happening on the consumer side, Curtis said he expects to see similar shifts from businesses as well. Many businesses are starting to capture recorded physical actions and use that information to achieve new levels of efficiency. "Designing without data will be like drawing in air," Curtis added.

Fjord predicts seeing two types of leaders emerge: Those that lead the market with smart devices, and those that have a market lead in collecting and analysing measurable human action.

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